Echo devices are Amazon Prime Day’s best sellers

Amazon’s decision to deeply discount its voice-powered Echo devices for Prime Day appears to be paying off for the online retailer. Though Prime Day is still underway this afternoon, Amazon has already sold more Echo devices than it did on Prime Day last year, it says .
Specifically, it has sold more than twice as many Echo devices here in the U.S., compared with Prime Day 2016, and more than three times as many worldwide. Insiders at the company, according to one source, say that Echo devices are selling at a rate of “thousands per minute” at the moment. Echo Dot appears likely to sell out first, the source added, although there has been unexpectedly high interest in all of the Alexa-powered products Study Tour.
In other words, although the likes of Google, Microsoft, Apple and maybe more also want to flood our homes with voice-powered speakers, the first mover is still bringing in its own tsunami of buyers.
For comparison’s sake, Amazon Prime Day 2016 had led to a 3x increase in Amazon device sales, including a 2.5x increase in U.S. sales for its Echo speaker Cloud Provider. It seems we’re on track to surpass those increases this year.